How Fengche helps auto manufacturers build a digitally driven, user-operated, and super-growth management system
豐車小秘書 | 2020年6月26日
Recently, Cai Ronghua, deputy director of the Industry Department of the National Development and Reform Commission, said at a press conference held by the Joint Defense and Joint Control Mechanism of the State Council of China that from the perspective of the development history of China's auto industry, China's auto industry has now gone through a stage of rapid development and entered In the transition period from quantitative expansion to quality improvement, the long-term stable and good development trend of the industry has not changed, and the future market space is still very broad.
China's car ownership and sales volume ranks first in the world
Survey data shows that China's current annual automobile production and sales have continued to increase from less than about 1 million units to 28 million units in 2017, which has declined in the past two years, but it has also maintained a sales volume of about 26 million units for many consecutive years. Ranked first in the world. At present, there are about 260 million cars in the country, and the number of cars per 1,000 people has grown rapidly from less than 10 to more than 180, reaching the global average. By the end of 2020, my country's car ownership will likely exceed 265 million in the United States, ranking first in the world.
Research data show that in 2018, the average vehicle age in the United States exceeded 10 years, while the average vehicle age in China was only 4.9 years. However, vehicles with a retention period of more than 5 years accounted for an increase of 8% compared with 2010, and the average vehicle age increased rapidly. According to data from the China Automobile Industry Association, the size of the Chinese automotive aftermarket has reached 1.3 trillion yuan in 2018, a year-on-year increase of 20.56%. It is expected that by the end of 2020, the market size will reach 1.7 trillion yuan.
The new crown epidemic triggered a temporary decline in market demand
Since the first quarter of 2020, "COVID-19" has caused a chain effect, and the automobile industry has been deeply affected. Due to the implementation of the extensive isolation policy in the first quarter, the demand for travel and the frequency of car owners' cliffs have declined steeply, and the scarce passenger flow is difficult to support normal The level of business and high labor and rental costs have led many dealers to make ends meet.
Fengche Digital Drive, User Management, Super Growth System
At present, although the industry is gradually recovering and the environment of private car ownership continues to be favorable, consumers are increasingly demanding online requirements, including new marketing such as online appointments, online car viewing, and online live broadcast. Channels and service channels are popular among the people. To quote a master, "The greatest risk in an era of risk turbulence is not turbulence itself, but the use of past thinking and logic to think about future strategies and do future things."
Users and markets are changing, and our thinking and services must also change
How to better build a "digital drive, user management, super growth" system is an important basis for testing whether our mainframe manufacturers are competitive in the future fierce competition.
In the past, mainframe manufacturers mainly used 4S shops and consulting reports to understand and gain insights into users; in the future, we need to build more bridges and bonds between manufacturers and consumers to communicate directly. Only in this way can we fundamentally understand consumption The behavior, hobbies, and needs of the users can fundamentally drive the upgrade of our mainframe manufacturers' products and services, use better products, and understand users' products to win market competition and user recognition.
Fengche Digital Drive, User Management, Super Growth System
As the pioneer of domestic industrial Internet digital services, Fengche has gained deep insight into the digital system and second-hand car business of automobile manufacturers and dealers through the digital service process with more than 15 automobile manufacturers such as SAIC, GM, Toyota, and Great Wall. And the pain points encountered in replacement, evaluation, testing, certification system, batch sales, retail. Fengche mainly helps manufacturers and dealers to build a set of digital one-stop solutions from the four core values of management, operation, marketing and trading. Taking "digital drive, user management and super growth" as the core system, it helps manufacturers build A sustainable ecology.
We adhere to the core value of "user value first" to implement our mission and commitment, and use digital technology and technology to help manufacturers empower dealers and consumers, and build a connected, win-win and empowered The industrial interconnection ecosystem helps manufacturers increase brand value retention and new car sales, and empowers dealers to improve digital management, operation level and overall profitability.
