丰车科技

Part One: Business Status

    With the arrival of the inflection point of China's new car sales, the decline of new car sales will be an irreversible trend. In the first half of 2019, the sales volume of new cars was 12.323 million, down 12.4% year-on-year. In this context, various dealer groups have taken various measures to boost new car sales, and the used car business has gradually entered the vision of core decision makers from the edge department.

    However, by visiting some of the top 100 automobile dealer groups in the country, most of the used car business is still in a stage of extensive and stock management and operation. Although nearly 75% of dealer groups started to get involved in the used car business, the overall management level is still quite extensive, and their status as a new profit growth point has not yet emerged.

As for the used car business, the current management methods of the dealer group can be roughly divided into three types, one is completely laissez-faire, one is the independent disposal of each single store, and the other is the group's centralized management.

    The main reason for "completely letting go" is that the leaders of the group do not have enough knowledge of the used car business, or they still stay in 4S stores to sell new cars. The profit of the group mainly depends on the cognitive level of new cars and peripheral services. More energy in business. "Single store independent disposal type" is mainly due to insufficient capacity. Subjectively, the management has realized the importance of the used car business, but because used cars are non-standard products, under the existing management conditions, there is no strong way to control them, so they can only take measures to divide and conquer. "Group centralized management" is a relatively advanced management concept that requires a lot of effort and centralized management. Without relevant management methods and management tools, it is not easy to implement, and may even die.

    In addition to management methods, from the perspective of second-hand car business processes, whether it is vehicle replacement lead management, evaluation and detection management, or vehicle replacement, retail price management, it is also very opaque and non-standard. As the leader of the group and the leader of second-hand cars, firstly, they could not understand the real used-car business scenarios of each store before, and they could only look at the business from the report to understand the business; Manage and control business processes.

    On the whole, the used car business of the Auto Dealer Group is still in the early stage of development, and the overall management methods and means are still in the stage of extensive management.



Part 2: Solutions

    When it comes to management, one is to change thinking and cognition, and the other is to use effective management tools to fully implement effective control and management of various business links and truly achieve refined management. Shanghai Fengche has always penetrated into the second-hand car segmentation field. It is China's leading second-hand car industry chain service provider. It has served dozens of top 100 dealer group customers, accumulated a lot of experience, and accumulated a set of effective Digital solutions.

    Fengche has an in-depth understanding of the current status of the used car business of the auto dealer group, is committed to promoting the development of the used car industry in China, and promotes the change of the used car business of the dealer group from extensive management to refined management and digital management. I hope to use the most cutting-edge technologies such as the Internet, mobile Internet, big data, cloud computing, and AI to promote the digitization process of the entire used car industry.

    Based on this, Fengche has successively developed a number of SAAS service tools based on cloud computing and cloud services to help dealer groups fully establish used vehicle business management and service capabilities.