豐車小秘書 | 2025年12月9日
Fengche (Shanghai) Information Technology Co., Ltd. recently signed a strategic cooperation agreement with China Top 100 Dealer Group - Xianglong Borui Group. The two parties will carry out comprehensive cooperation in areas such as the group's full-process digital system for self-operated used cars and used car auction transactions. Fengche will fully leverage its leading advantages in intelligent digitalization and transaction services in China's used car industry, actively sharing with Xianglong Borui Group the practical achievements accumulated over many years in digital management, operations, marketing, and transactions of used cars in China. The collaboration aims to deepen cooperation, create value, and help Xianglong Borui Group achieve digitalization, standardization, online integration, and process control of its used car business processes, thus further accelerating the group's automotive business development.
About Xianglong Borui
The Xianglong Borui Group's self-operated used car full-process project is a key initiative for the group in 2025. Its goal is to achieve full-process management of used car business across all affiliated stores, including purchasing, warehousing, sales, outbound, lead management, wholesale and retail management, marketing promotion, and price approval. The project aims to standardize the group's used car business processes and index criteria, and through a digital system, integrate these business functions and data. Approximately 40 stores and outlets, including the group's 4S shops and used car dealerships, will implement this system.
Beijing Xianglong Borui Automobile Services (Group) Co., Ltd. is a group company established in 2010 through the restructuring of five entities, including the former Beijing Automobile Repair Company, Beijing Used Vehicle Trading Market Co., Ltd., and Beijing Xianglong Car Rental Co., Ltd., with Beijing Xianglong Asset Management Co., Ltd. as the investor. Xianglong Borui Group owns 35 brands, 43 brand-exclusive car dealerships, 6 supermarket stores, 1 used car trading market, 4 parts supply centers, 2 car rental companies, 1 specialized insurance agency, 1 car auction company, 9 comprehensive brand quick-service chain stores (Weigong Car Care), 2 vehicle inspection centers, and 1 scrapped vehicle recycling and dismantling company. The group centers its operations on brand-exclusive stores and used car trading markets, with business covering new car sales, maintenance and repair, parts circulation, used car trading, car rental, vehicle inspection, and scrapped vehicle recycling and dismantling. It is the first in the country to establish a business model encompassing a full range of automotive services and a complete industry chain. Xianglong Borui Group has formed a comprehensive service network in Beijing’s automotive service market characterized by a "ring-route layout, relative concentration, balanced distribution across east, west, south, and north, complementary advantages, and shared resources," becoming an important component of the capital's transportation services.
Xianglong Borui Group has developed a strong advantage through its multi-brand cluster. It has been rated as a Class One automobile maintenance enterprise by the Beijing Automobile Repair Administration; its used car transaction volume has ranked first in the national market for many years; it has been recognized as an honest enterprise by the Beijing Administration for Industry and Commerce; with excellent assets and credit, it has been awarded a credit rating of AAA by Beijing Yinjian Credit Evaluation Firm; it has been repeatedly recognized as a "National Honest Enterprise in the Automobile Maintenance Industry." The group has also been honored with titles such as one of the "Top Ten Influential Enterprises in Beijing," "Model Unit of Capital Civilization," and "National Civilized Unit," and is listed among China's top 100 automobile dealer groups. Xianglong Borui Group operates with the service philosophy of "based on automotive services, attentive to customer needs, committed to quality and integrity, creating customer satisfaction," continuously building the service brand "Borui Home, Customers' Home," and offering a range of services to meet customer needs, including appointment services, fast repairs, used car trade-ins, used car evaluation and auctions, car rentals, and insurance claims. Xianglong Borui Group focuses on the automotive service industry, strives to expand emerging automotive service markets, accelerates the integration of the group's automotive service resources, shares the group’s automotive service platform, and enables customers to fully enjoy a wonderful automotive experience.
About Fengche
Fengche (Shanghai) Information Technology Co., Ltd. (referred to as “Fengche”) is a professional digital transaction platform service provider in China. It has received multiple rounds of strategic investments from NYSE-listed companies and Fortune Global 500 companies. With "intelligent digital technology" as its core advantage, Fengche provides professional digital transaction service capabilities for automobile manufacturers, 4S dealership groups, and downstream car dealer channels.
Smart Used Cars is a standard business system designed for dealership groups and car source agencies. It covers used car ERP management systems, CRM customer management systems, online marketing systems, BI data analysis systems, financial systems, retail and wholesale channels, and overseas marketing channels. It connects the entire used car industry chain of dealership groups, forming an integrated system covering used car business management collaboration, customer and sales management, business decision-making and intelligence, and transaction services. It collaborates with 4S dealership groups and OEMs' used car departments to establish standardized processes and operational systems for used cars, continuously enhancing the digital operation capabilities and value of the used car business.
Quanguo Pai is Fengche's nationwide cross-regional B2B transaction platform. Upstream, it connects dealership groups, manufacturers, and financial and insurance institutions with used car sources; downstream, it connects used car dealers and buyers nationwide. Leveraging its advanced digital capabilities and advantages, Quanguo Pai’s core mission is "to lower circulation costs and improve circulation efficiency," creating value for the industry and clients.
Chuhai Yun (CEA) is China's cross-border e-commerce platform for automobile exports. Chuhai Yun is committed to strong collaboration, leveraging each party's strengths, integrating dealership groups and car source agencies, expanding export channels, and connecting domestic manufacturers and dealership groups with overseas channels and buyers online, helping Chinese automobiles create value in overseas circulation.
By leveraging advanced digital and AI technology, Fengche connects 25 domestic automobile manufacturers, 200 4S dealership groups, nearly 10,000 4S stores, and 200,000 used car dealers and buyers online, comprehensively improving efficiency, reducing costs, enhancing effectiveness, and connecting upstream and downstream industry chains to maximize value for all parties, practicing the mission of "making business simpler and life better!"
