豐車小秘書 | 2025年12月9日
Fengche and Shandong Runhua Group, one of China’s top 100 dealer groups, recently officially signed a cooperation agreement. The two sides will carry out comprehensive cooperation in areas such as digital auctions and transactions of used cars and scrapped vehicles within the group. Fengche will fully leverage its leading advantages in intelligent digitalization and online transaction services, actively sharing with Runhua Group its years of practical experience in digital management, operations, marketing, and transactions of used cars in China. The cooperation will be continuously deepened to create value, helping Runhua Group achieve digital, standardized, online, and process-oriented control of its group’s used car replacement and scrapped car businesses, thereby further accelerating the development of the group’s automotive business.
About Runhua Group
Runhua Group Co., Ltd. is a large, comprehensive joint-stock enterprise group that operates across regions and industries. It is one of the first 51 pilot units for modern enterprise systems designated by the Shandong Provincial Government. Its business scope covers a wide range of sectors, including automobile sales, car repair, parts supply, used vehicle trading, passenger transport, car rental, motor vehicle auctions, real estate development, pharmaceuticals, import and export trade, property management, advertising planning, and more. The company also holds shares in the financial industry, establishing a development structure primarily supported by the automotive service, pharmaceutical, and real estate industries, while coordinating investment, trade, and industrial operations.
Automobile trade and the automobile service industry have always been one of the key industries focused on by Runhua Group. In the field of automobile trade, the company serves as the general agent or main distributor in Shandong Province for many internationally renowned brands and major domestic automobile manufacturers, and it is also one of the main channels for the sales of imported vehicles in Shandong. The company has established exclusive companies with dozens of well-known domestic automobile manufacturers, including Shanghai Volkswagen, Shanghai GM, China FAW, Shenyang Jinbei, Second Automobile Works Dongfeng, Chongqing Isuzu, Nanjing Fiat, Liuzhou Wuling, Chongqing Changan, Shenlong Fukang, Hunan Leopard, Fujian Southeast, and Zhengzhou Nissan, and has independently set up five chain automobile dealerships, with a sales and service network covering all over Shandong. The company invested in and built the largest Shandong Automobile Mall in the province and the most advanced and fully equipped Runhua Automobile Plaza in East China. This has formed a large cluster of dedicated car dealerships in the western part of Jinan and has been designated by the Ministry of Commerce as a national key monitoring site for production materials markets. It has been recognized by the provincial Administration for Industry and Commerce as one of the ten major production material markets in the province and as a provincial-level civilized market. In addition to offering cash transactions, the company provides multiple transaction options such as trade-ins and bank consumer loans. It also offers a full range of services, including test drives, sales guidance, temporary license processing, insurance, free commercial transaction processing, and free license plate registration services for users in Jinan.
In the field of automotive services, Runhua Group owns car repair companies, auto parts sales companies, used vehicle trading centers, motor vehicle auction companies, passenger taxi companies, motor vehicle rental companies, vehicle replacement companies, and car decoration and beauty companies. The car repair company currently has more than a dozen authorized service stations for brands such as Shanghai Volkswagen, FAW, Qingling, Jiangling, Jinbei, and Changan, with advanced equipment, full functionality, authentic parts, and strong technical capabilities, providing comprehensive services to users and offering the greatest discounts for vehicles purchased from our company. The passenger taxi company ranks among the top in Jinan's taxi industry and has been repeatedly recognized as an outstanding enterprise by the City Passenger Transport Office and the City Transportation Bureau. The used vehicle trading center, established with the approval of the former Ministry of Domestic Trade and the Shandong Provincial Government, is the only national-level large-scale used vehicle trading center in Shandong Province, offering a one-stop service for used vehicle valuation, pricing, verification, and transfer. The motor vehicle rental company is a national pilot enterprise for motor vehicle leasing and is the largest motor vehicle rental company in Jinan. Shandong Runhua Auction Co., Ltd. has the qualification to conduct public auctions and is a designated enterprise for handling confiscated and forfeited vehicles and other materials. The vehicle replacement company can provide users with trade-in services and auto consumer loans through banks.
Over the twelve years since its establishment, Runhua Group has adhered to reform and innovation as its driving force, vigorously promoted the construction of a modern corporate system, continuously strengthened the company's core competitiveness, and maintained a relatively fast development pace. It has basically established a scientific management system and internal operational mechanisms that meet the requirements of a market economy. In the current new situation, Runhua will more confidently embrace new opportunities and challenges, continue to strengthen corporate culture, continuously implement business innovations, comprehensively build the Runhua service brand, and strive to enhance Runhua's market competitiveness and social influence, working hard to build the company into a large-scale enterprise group that is trade-led, technology-driven, and finance-supported, with diversified, industrialized, and international operations.
About Fengche
Fengche (Shanghai) Information Technology Co., Ltd. (referred to as “Fengche”) is a professional digital transaction platform service provider in China. It has received multiple rounds of strategic investments from NYSE-listed companies and Fortune Global 500 companies. With "intelligent digital technology" as its core advantage, Fengche provides professional digital transaction service capabilities for automobile manufacturers, 4S dealership groups, and downstream car dealer channels.
Smart Used Cars is a standard business system designed for dealership groups and car source agencies. It covers used car ERP management systems, CRM customer management systems, online marketing systems, BI data analysis systems, financial systems, retail and wholesale channels, and overseas marketing channels. It connects the entire used car industry chain of dealership groups, forming an integrated system covering used car business management collaboration, customer and sales management, business decision-making and intelligence, and transaction services. It collaborates with 4S dealership groups and OEMs' used car departments to establish standardized processes and operational systems for used cars, continuously enhancing the digital operation capabilities and value of the used car business.
Quanguo Pai is Fengche's nationwide cross-regional B2B transaction platform. Upstream, it connects dealership groups, manufacturers, and financial and insurance institutions with used car sources; downstream, it connects used car dealers and buyers nationwide. Leveraging its advanced digital capabilities and advantages, Quanguo Pai’s core mission is "to lower circulation costs and improve circulation efficiency," creating value for the industry and clients.
Chuhai Yun (CEA) is China's cross-border e-commerce platform for automobile exports. Chuhai Yun is committed to strong collaboration, leveraging each party's strengths, integrating dealership groups and car source agencies, expanding export channels, and connecting domestic manufacturers and dealership groups with overseas channels and buyers online, helping Chinese automobiles create value in overseas circulation.
By leveraging advanced digital and AI technology, Fengche connects 25 domestic automobile manufacturers, 200 4S dealership groups, nearly 10,000 4S stores, and 200,000 used car dealers and buyers online, comprehensively improving efficiency, reducing costs, enhancing effectiveness, and connecting upstream and downstream industry chains to maximize value for all parties, practicing the mission of "making business simpler and life better!"
