豐車小秘書 | 2025年12月9日
Fengche and Shanxi Norvilan Group, one of China's top 100 dealer groups, recently officially signed a cooperation agreement. The two parties will carry out comprehensive cooperation in areas such as the digital auction and transaction of the group's used cars and scrapped vehicles. Fengche will fully leverage its leading advantages in smart digitization and online transaction services, actively sharing with Norvilan Group its years of in-depth practical experience in the digital management, operation, marketing, and transactions of used cars in China. The cooperation will be continuously deepened to create value, helping Norvilan Group achieve digital, standardized, online, and process-controlled management of its replacement used car and scrapped vehicle businesses, thereby further accelerating the development of the group's automotive business.
About Noviland Group
Shanxi Noviland Group is a large private enterprise group integrating industry, commerce, trade, automotive aftermarket development, used car transactions, nationwide chain of Kales automotive aftermarket services, network management, automotive technology products, spare parts, daily necessities research and production, and Noviland cultural promotion. The group is developing across regions and industries with a global outlook. Currently, the group oversees three major industrial clusters: the Automotive Group, Kales Automotive Aftermarket Services Group, and Automotive Technology and Supplies Industry Group, having fully obtained ISO9001:2001 certification.
The Automotive Group, a traditional industry arm of Noviland, is a vehicle trade group focused on automotive sales, maintenance, services, and transportation. It boasts nearly twenty brand-name 4S stores for commercial and passenger vehicles, forming the largest automotive display platform in southern Shanxi, with brand marketing and service performance consistently ranking among the top nationwide in the industry. While expanding the passenger vehicle marketing network across Shanxi, its commercial vehicle operations are based in Shanxi but extend nationwide, with marketing and service networks covering major cities across the country. The group has also established professional, large-scale bodywork, painting, and rescue service centers.
Kales Automotive Aftermarket, primarily operating through a nationwide chain, develops through franchise operations, aiming to establish Kales as the leading brand in China’s automotive aftermarket services.
The Automotive Technology and Supplies Industry Group focuses on the research and production of automotive technology products, spare parts, and automotive lifestyle products, relying on the automotive aftermarket and promoting synergy across the full automotive industry chain. Leveraging technology, talent, information, and cluster advantages in Guangdong, the group has planned and built five major production bases: for beauty products, electronic products, outdoor sports products, modification products, and automotive lifestyle products. Additionally, it has invested in the construction of an Automotive Technology and Supplies Industrial Park in Yuncheng, Shanxi.
The international market strategy, aimed at comprehensively supporting vehicle owners’ automotive cultural lifestyles, is being fully advanced. Centered on the Beijing R&D Center, research and development bases in the United States, as well as branches in Europe and Asia with cutting-edge R&D capabilities, have also been fully launched.
About Fengche
Fengche (Shanghai) Information Technology Co., Ltd. (referred to as “Fengche”) is a professional digital transaction platform service provider in China. It has received multiple rounds of strategic investments from NYSE-listed companies and Fortune Global 500 companies. With "intelligent digital technology" as its core advantage, Fengche provides professional digital transaction service capabilities for automobile manufacturers, 4S dealership groups, and downstream car dealer channels.
Smart Used Cars is a standard business system designed for dealership groups and car source agencies. It covers used car ERP management systems, CRM customer management systems, online marketing systems, BI data analysis systems, financial systems, retail and wholesale channels, and overseas marketing channels. It connects the entire used car industry chain of dealership groups, forming an integrated system covering used car business management collaboration, customer and sales management, business decision-making and intelligence, and transaction services. It collaborates with 4S dealership groups and OEMs' used car departments to establish standardized processes and operational systems for used cars, continuously enhancing the digital operation capabilities and value of the used car business.
Quanguo Pai is Fengche's nationwide cross-regional B2B transaction platform. Upstream, it connects dealership groups, manufacturers, and financial and insurance institutions with used car sources; downstream, it connects used car dealers and buyers nationwide. Leveraging its advanced digital capabilities and advantages, Quanguo Pai’s core mission is "to lower circulation costs and improve circulation efficiency," creating value for the industry and clients.
Chuhai Yun (CEA) is China's cross-border e-commerce platform for automobile exports. Chuhai Yun is committed to strong collaboration, leveraging each party's strengths, integrating dealership groups and car source agencies, expanding export channels, and connecting domestic manufacturers and dealership groups with overseas channels and buyers online, helping Chinese automobiles create value in overseas circulation.
By leveraging advanced digital and AI technology, Fengche connects 25 domestic automobile manufacturers, 200 4S dealership groups, nearly 10,000 4S stores, and 200,000 used car dealers and buyers online, comprehensively improving efficiency, reducing costs, enhancing effectiveness, and connecting upstream and downstream industry chains to maximize value for all parties, practicing the mission of "making business simpler and life better!"
